DISCOVER Parker & Co

A family business born out of a passion for sartorial elegance, Victor Tana has been the patriarch of Parker & Co since he took over the store. Following an 11-year stint as an employee, he recalls walking through the doors with a sense of purpose, the swagger of a young man and drive to ultimately own the business one day.

Parker & Co is a true family affair with Victor’s son Christian joining the business in 2001. Christian is dedicated to preserving the legacy and sophistication that epitomizes Parker & Co. Victor’s wife Deborah works alongside the two Tana men and perfectly embodies ‘behind every great man is an even greater woman’.

Founded in 1895, Parker & Co has a reputation for knowing the difference between black tie, white tie, dinner, lounge, morning suit and cocktail. With an unrivalled heritage, Parker & Co is arguably the oldest menswear store in Australia, which at one time employed 25 full time tailors.

Shopping at Parker & Co is almost a rite of passage with generation and generation arriving at the store to buy their first tailored suit. Over the decades, Victor has educated the gentlemen of prominent Perth families on how to dress for success, and it is this repeat clientele that sustains his core business.

The company has shaped the way everyone from Sir Robert Menzies to Dockers Captain Nat Fyfe dress for special occasions. After introducing fine Italian Merino suiting to Australia in response to Perth’s climate, they are constantly searching the globe for the finest luxury men’s attire.

What happens behind the doors of Parker & Co is need-to-know. Victor practices patient–doctor like privileges for his clientele as he dresses some of Australia’s most interesting and powerful men.